You can follow records (people, companies, opportunities, projects, tasks and leads) by selecting the star icon on the record. This can result in you receiving email and/or in-app notification updates about the record you've followed. Hello hello!
You can follow a record in the list view:
Or you can follow the record on the record's individual page:
You can then choose to get updates about the record under 'Settings' > 'Notifications'
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